Mr. Shedroff seemed honored to give his lecture to design students, as he has a rich background in academia. The subject of the lecture being very broad, gave him the chance to focus in on any topic that he found suitable for the audience. He stressed the importance of understanding the correct definition for the term, “sustainability” and went on to explain how it can relate to everyday facets of life, beyond that of bio/eco/green “trends.”
Mr. Shedroff began by announcing that understanding sustainability means focusing on the new development of services as opposed to products. The thought of this blew my mind. In his Powerpoint, he presented three overlapping circles, Design, Sustainability, and Business, where services fell in the middle of the overlap.
The fact that the presenter stressed that we understand the correct usage for the term “sustainable” made me realize that this was his call to action. As a designer, visually interpreting his pie, bar graphs and sustainability helices relating various information were helpful in comprehending his analyses, as well as seeing his comparative photographs of far away lands. His usage of organized lists, and color coordination was helpful in understanding his message. Also, the fact that Mr. Shedroff spoke about how he revisited a problem, restated a set of previously set guidelines, openly admitting that he was incorrect, was very forward thinking of him.
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