“Design dissolving in behavior,” Objectified film

In the Gary Hustwit film Objectified, the relation between form and content was not that of a conventional educational video. It would appeal to a crowd that appreciates untraditional, artfully presented films. This also goes to say that the type of information and ideas presented in the film varied greatly from one another in visual content, ranging from interview style shots, to production within a factory, drawing boards, urban streets to shots of the designers in their own homes. There was a definitive flow and progression of thought about design and it’s purpose from the perspective of the designer.

Various designers from all over the globe offered commentaries. Hustwit’s film seemed to be planned using a traditional essay-style format of a layout. There was an introduction with a thesis, main idea (the meat) and a conclusion, and within each juncture between 2 and 3 designers spoke either about a specific product or company of theirs, or a social issue surrounding a product or movement, each segment appealing to the progressive world of contemporary design, “working to stimulate people’s minds and souls.”